Displaying items by tag: food - Book to Cook - Book to Cook http://booktocook.com.au Tue, 28 Sep 2021 03:48:42 +0000 Joomla! - Open Source Content Management en-gb Top 10 tips for starting a food business http://booktocook.com.au/index.php?option=com_k2&view=item&id=16:top-10-tips-for-starting-a-food-business&Itemid=173 http://booktocook.com.au/index.php?option=com_k2&view=item&id=16:top-10-tips-for-starting-a-food-business&Itemid=173 Top 10 tips for starting a food business


We have put together a top 10 checklist of things to do when starting a food business to help you succeed.




1.Nail your product and processes

Know your product well and be able to make it consistently. Work on refining the most efficient process in terms of ingredients you purchase (in bulk etc.) and production of the product to save you time and money.

2.Research your market

Find out what already exists in that area. Look at the successful and unsuccessful businesses and attempt to identify why they did well or what they didn’t do so well that determined their success. Find out who your target market is and what they are looking for.

3.Register your business

Register for an ABN and Business name. It is important to make sure you are handling the legal side properly so you do not run into trouble down the track. Find the government link here.

4.Create a brand image.

Pay someone to do your branding. Do not buy a $5 logo off a website, work with a graphic design firm or freelancer who will help you achieve the look you really want. This is the face of your brand, it needs to look good. It is essentially the difference between wearing a dapper suit or a pair of trackies and singlet when you meet your customers - you need to look your best. We work with Walker. for our own and our customers branding.

5.Get online

It doesn’t have to be a twelve page website with an in-depth history, gallery and extensive information about your business, just get a basic webpage designed that has some information about your business and information on how to contact you.

6.Have a social media presence

Particularly for food businesses, social media like instagram and twitter can be a fast way to spread the word about your businesses. Make sure to do some research or look at our post on "3 Essentials to Kickstart your Business on Social Media" on how best to approach this.

7.Network and use who you know

Get on Linked In and network with those who you already know to make connections and help build and grow your business. You can also network by attending food related events, and getting involved in the community.

8.Work out costings as exact as possible

Work out your costings taking everything into account. Ingredients, packaging, labour, kitchen hire, transport, market stall, marketing. It all adds up, from here, you can work out how much you will charge your customers as well as situating your price well within the market. It’s an important balance to get right but crucial to making sure you succeed. The best price is when you as the seller sees more value in the customers money than the product, and the customer sees more value in the product than the money they are handing over.

9.Set up your finance or get an accountant

Use a program such as MYOB or Xero to manage your finances. It is important that you keep an eye on your books to track your spending so you have a better idea of what you need to do to improve and what seems to be working. An accountant can be great, and if your budget allows for it, I would definitely recommend it, but don’t hand it all over to them. Make sure you keep an eye on what is going on.

10.Get licensed

Register through the council for your Food Licence. You will need to be registered to a premises or commercially licensed kitchen. If you are using a kitchen hire company such as ourselves, we will often have a contact within the council or a reference number that allows you to get your licence approved faster. By completing these steps, you will be well on your way to your first production of your product and getting out to the world.
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info@booktocook.com.au (Super User) Blog Wed, 18 Mar 2015 00:00:00 +0000
The top 5 Benefits of Hiring a commercial kitchen for your food business http://booktocook.com.au/index.php?option=com_k2&view=item&id=15:the-top-5-benefits-of-hiring-a-commercial-kitchen-for-your-food-business&Itemid=173 http://booktocook.com.au/index.php?option=com_k2&view=item&id=15:the-top-5-benefits-of-hiring-a-commercial-kitchen-for-your-food-business&Itemid=173 The top 5 Benefits of Hiring a commercial kitchen for your food business
I was talking to Lani from Yelp Brisbane the other day when she came out to visit our space. Our conversation drifted towards the benefits of hiring a commercial kitchen space as opposed to cooking from home and I realised there were many benefits that are usually overlooked. Our conversation inspired me to write post about it so I decided to compile a list of the top 5 reasons to hire a commercial kitchen for your food business.



1. You are more productive
Lani and I were discussing this after she used our office spaces for hire the other day. When you take the time to get out of your home, change your environment and hire a space to use, your productivity increases dramatically. Not only does the physical change of environment stimulate your mind, but your mindset will change with the introduction of a definitive start and end time. Many articles I have read over the years have all recognised a similar concept of key triggers. Over time, just by walking through the door to the kitchen and unpacking your ingredients, this will trigger your subconscious to go “ok, now it’s time to work”. At home, there are distractions such as pets, kids, tv and chores that disrupt our routine and play havoc with our focus.



2. Professional Equipment means Professional Product
Just as good quality ingredients mean a great quality product, professional equipment will ensure your product is as good as it can be. There are areas in your business where you can cut cost to save money, but when it comes down to the product you are selling, you only get one chance with a customer. Get it right and not only will they keep coming back, they will spread the word and help build grow your business.



3. Protect your carefully built brand image
You have and will spend many hours building a loyal customer base and strong brand image that your customers will come to love and trust. They trust that you are producing a high quality product that is produced in a high quality environment. If there was an incident to occur in relation to a businesses food product such as food poisoning, and their customers found out that their processes did not meet regulations, it would be much harder to rebuild trust and loyalty with the brand than if they followed council regulations and could claim they were doing the right thing.



4. Your insurance will actually mean something
Public liability insurance is something we unavoidably need to have when owning a food business. It protects us in the rare incident of food poisoning or a similar case, however failing to follow regulations would mean that money would be wasted. Insurance will be helpful unless you are unable to prove that you have been following the correct procedures.



5. Scale with ease
Studies have found that one of the biggest fears of small business owners is that they will not be able to handle rapid growth if it were to occur. Let me assure you, like Guy Kawasaki said in his awesome talk “The top 10 mistakes of an entrepreneurs”, this is the best problem you can have. With a commercial kitchen, this will make the process much smoother. Increase your hours of hiring and double your staff if necessary to meet demand, other than this, you can fine tune your process methods to ensure they are as smooth as possible. No need to look for a venue, then have to wait while your food license is approved before moving premises and having to adjust to new equipment and all the hassle that comes with moving.
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info@booktocook.com.au (Super User) Blog Fri, 27 Feb 2015 00:00:00 +0000