4 Habits Of Persistence Every Entrepreneur Should Have

Thursday, 19 February 2015
Published in Blog


Startup companies can seem fun. Working for yourself, in your own time, getting paid what you make, doing what you love - but it’s not always as it seems. Don’t get me wrong, working in my own startup has been great, and if you have your own passion you wish to follow or are following, I encourage you whole heartedly and say go for it - but with anything good, there often challenges that we will face. It is how we deal with these that will ultimately determine our success. Based on what I have read and learned, I have constructed a list of 4 habits I believe are essential for an entrepreneur to have during the start up process.


Stay true to your dream, don’t dilute it.
A chef I used to work with told me this during a busy service whilst telling her my plans for the future. She told me how people will say “You need to do this”, “You need to do that”, and if you listen to them you will dilute your true goal and dream of heading where you want to go. Only you fully understand your vision because it’s in your head. It’s like someone trying to drive your car from the passengers seat while you are in the drivers seat. Only you have full vision and control of what is really going on, anything they might do or suggest may lead to disaster.



Consistency.
This ties in with staying true to your dream. Once you have written your business plan, be consistent. If your initial customer base isn’t as big as you first hoped or response to your product is not to the extent of what you imagined, that is OK! Humans take time to try and adjust to new things. It might take a while to catch on, perhaps longer than you had hoped, but be consistent. Stick to your guns and keep doing what you believe in, by changing how you do things every few weeks, you will confuse your customer and not convey a message of strength through your brand.



Try, try, try again.
As with consistency, you must continue to persist with what it is you are doing. Persistence is the key to success. If it was fast and easy, everyone would be doing it and making it. As William Edward Hickson so brilliantly stated, “If at first you don’t succeed, try, try, try again. Don’t give up, often the toughest times come just before a major breakthrough. It is that persistence and thirst for your goals that will ultimately bring you success.



Fail wisely - learn from your mistakes
Failure can be one of the most valuable learning experiences in business, if you use it correctly. Of course no one sets out to fail, but it has been proven over and over again that failing is the best way for humans to learn something the right way. Naturally we have a fear of failing, and fear is one of the biggest motivators. If you are running to come first in a 100m sprint, or running from a savage dog snapping at your heels, I can guarantee which one will have you running faster and harder. This is why failure can be helpful, it drives us to be better, more than the motivation of reaching for our goals. So by failing once, we can assess how and where we went wrong, and out of fear, we make sure we don’t do it again.

As I mentioned before, I encourage you whole heartedly to start something, take on that idea you have been toying with. Just make sure you equip yourself with the knowledge and tools to set yourself up for success.